Acrobat PDF format and soon found its place in the market, but as they entered more applications of PDF benefits became more evident and is now the standard on which to exchange digital documents are concerned.
Adobe had failed to develop a DTP application, and therefore acquired Aldus in 1994, which produced Pagemaker, to compete with QuarkXPress, but this was not enough and in 1999 was presented InDesign, which has gradually come to occupy unique places before Quark but still does not exceed its market share.
Charles Geschke
In 2003 Adobe bought the Syntrillium Software Cool Edit Pro, and improved version in Adobe Audition which currently competes with other publishers of high-end audio, one of the most convenient and complete.
John Warnock
In 2005, Adobe bought Macromedia, software company known distribution of the programs Flash, Dreamweaver, Director, Fireworks, and Freehand and others by $ 3,400 million (2,623 million euros) in shares. According to Adobe, the combined company will enhance the compatibility between their products, for example, PDF and Flash.
Through this acquisition, Adobe plans to try to go through the development and enhance cooperation between their technologies, particularly widespread on the Web Macromedia stockholders will receive 0.69 shares of Adobe in a tax-free exchange, which is Priced at $ 41.86 per share as the price of the end of 2006 and a premium of 25%. Macromedia shareholders will control about 18% of the enlarged group. Adobe CEO Bruce Chizen, who will maintain his position in the new group, said that customers are demanding applications 'software' built to enable them to create, manage and deliver a wide range of content and applications, and the combination of both companies, along with the "complementary functionality" of PDF and Flash, Adobe will provide "the opportunity to give life to this vision with a technology platform with ability to define the industry." President and CEO of Adobe, Shantanu Narayen, hold office, and President and CEO of Macromedia, Stephen Elop, will join the group as world president of operations.
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