
David Hill, who purchased $ 30,000 of stock, became the first president. But it was the dynamic and visionary founder, the conductor Frank Seiberling, who chose the distinctive name and registered image of the winged feet to remain an integral part of the Goodyear company, a symbolic link with the past history of the company.

The adoption of the symbol of Goodyear, the "winged foot", which is known today in every country in the world, largely due to Frank Seiberling, founder and president for many years of "The Goodyear Tire and Rubber Company."
In the old house Seiberling in Akron on one of the pillars of a grand staircase, is supporting a statue of the famous god of mythology known to the ancient Romans as Mercury, and by the Greeks as Hermes. Seiberling's attention was drawn to the statue and then became the god he represented, customize many of the characteristics for which Goodyear products were known.
A meeting to discuss the issue of an appropriate trademark Seiberling's home in August 1900. Something distinctive and unique Goodyear needed to distinguish from other companies.

Mercury in ancient times was the god of business and trade, but was best known as a speedy messenger of the gods of mythology and as such continued to be recognized throughout the centuries.
Goodyear currently is the largest tire company in the world with presence in six continents and annual sales of more than 15,000 million dollars. In addition to Goodyear brand tires, makes several other prestigious brands such as Dunlop, Kelly, Fulda, Lee, Sava and Debica. Business units not related to tire manufacturing rubber products and polymers for various markets in the automotive and industrial.
No hay comentarios:
Publicar un comentario