Dell History

The story begins when in 1984, Dell founder Michael Dell was still a student of medicine at the University of Texas at Austin, he founded a company called PC's Limited with capital of $ 1,000, this company was engaged in selling IBM-compatible PCs built available components in stock.
In the beginning she only sold computers directly to customers, PC's Limited and better understand customer needs and we could offer the best solution. In 1985 the company produced its first team of its own called "Turbo PC", this computer had an Intel 8088 compatible processor running at a speed of 8 MHz They announced their teams in magazines and other publications to sell directly the client, besides joining the computers to the needs of each client giving a range of options to choose, provided computers to the lowest prices in the market but unlike their competitors, they will set up equipment to users. Although not the first company to use this method of sale, if it was the first one was successful.
Michael Dell left school to devote full time to his company manages to increase its capital to $ 300,000 thanks to his family so the first year it grossed more than $ 6 million.
In 1987, PC Limited installed its first computers "in situ" to compensate for the lack of specialized personnel in computer stores. Also in 1987, the company conducts its first operations in the UK.
In 1988, Dell's market capitalization grew from 30 to 80 million dollars since its initial public offering of 3.5 million shares to 8.5. Also in that year the company changed its name to Dell Computer Corporation.
In 1990, Dell Computer tries to market their equipment in department stores and computer shops, but there was very successful and changed its strategy by focusing on elconsumidor final.
In 1992, Fortune magazine included Dell Computer Corporation in its list of the 500 largest companies in the world.
In 1996, Dell began selling computers through its website.
In 1999, Dell overtook Compaq to become the largest seller of personal computers in the United States with revenues of $ 25 million reported in January 2000.
In 2002, Dell sought to expand markets for multimedia and home entertainment with the introduction of televisions, handheld computers and digital audio players. He also produced their own printers for home use and small businesses.
In 2003 the shareholders approved the name change Dell Computer Corporation, by "Dell Inc." With this implied that Dell was more than computers.
In December 2004, the company announced it would build a new assembly plant near Winston-Salem, North Carolina, the city and county Dell endow a $ 37.2 million incentive and the state provides approximately 250 million in incentives and tax exemptions.
In October 2005, Dell International Services offices opened their Customer Service Center in Manila, Philippines. The accent of the language spoken by the operators is presented as a problem. Some people felt that the Filipino accent is more like an American accent that the accent used in India.
In 2006, Dell bought Alienware manufacturer. The anticipated plan for Dell Inc. Alienware was to continue operations under its current administration. The company hoped to benefit from the efficient manufacturing system from Dell.
On January 31, 2007, Kevin B. Rollins, CEO of the company since 2004, resigned as CEO and director, for which Michael Dell resumed his former role as CEO. Investors and shareholders had asked to resign by the poor performance of the company. At the same time, the company announced that for the fourth time in five quarters, earnings would fail to reach a consensus of analysts' estimates.
Currently Michael Dell's fortune according to Fortune magazine reaches 17.3 billion and is located within the 400 richest American.
Dell has adopted a direct sales model to customers, avoiding intermediaries and distributors.
The model is based on five principles:
• The relationship with the customer is more efficient in the absence of intermediaries.
• Single point of contact and accountability.
• Shopping on-demand allows you to configure the computer to the needs of each client.
• Low costs, minimum inventory.
• Technology as standards.
Sales are made online or by phone, since 2000 Dell has care centers in India, when the United States at night, calls are automatically diverted to that country, according to the company, it is necessary to maintain service 24 hours.