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In 1892 Asa Candler created The Coca-Cola Company with an initial capital of one hundred thousand dollars The trademark was registered on January 21, 1893 at the office of industrial property registration in the United States.
On December 28, 1899 met for the first time all company employees, a total of 20 people. Currently it is estimated that directly or indirectly working for Coca-Cola an approximate total of more than 8,000,000 people.
In 1899, Benjamin Thomas and Joseph Whitehead and attorney John T. Lupton Candler signed with the first franchise to bottle and sell Coca-Cola throughout the United States and in 1906 was bottled for the first time in Cuba and Panama
The three partners who had the rights divided the country by area and began to re-sell the rights to bottle Coca-Cola to local entrepreneurs. In 1909 there were nearly 400 bottling plants in the U.S. although some only opened during the summer months, that was when there was greater demand for Coca-Cola.
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In 1915 Alexander Samuelsen from the Root Glass Company of Indiana, thinking of a female silhouette distinctive bottle design we know today, the company sought to unify glass bottles and distinguished from imitations of Coca-cola
Asa Candler sold the company in 1919 to Ernest Woodruff for anything less than $ 25 million. Robert Woodruff, the son of Hernest, was the biggest driver of Coca-Cola took office in 1923 and made Coca-Cola the best known brand in the world. In 1926 the Department created a sales abroad and in 1928 Coca-Cola was already in over 30 countries since the beginning of World War II (1939) Coca-Cola already present in 44 countries.
In 1945 with the aim of supplying the drink to the soldiers of World War II created a can of Coca-Cola. The word Coke was officially registered as a trademark, although it was used since 1941.
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