Originally, IKEA sold pens, wallets, picture frames, corremesas, watches, jewelry and nylon stockings, whatever Ingvar thought people might need and offering a good price.
In 1947 he introduced an assortment of furniture in IKEA, in 1951 published the first IKEA catalog, catalog that will become a symbol of the company and its main marketing channel because it focuses directly on furniture at affordable prices.
In 1955 IKEA began designing its own products, pressing competition in the furniture suppliers to boycott IKEA, is forced to design their own furniture in the same year one of the first employees of IKEA came up with the idea of dismantling the legs of a table to fit in a car and avoid damaged in transport. At that time, you start thinking in terms of packed plane. This led to further reductions in price.
In 1958 the first IKEA store opens in Älmhult (Sweden), and in 1963 opened the first IKEA store outside Sweden, in neighboring Norway, on the outskirts of the capital Oslo.
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In 1969 he opened the first store in a neighboring country, Denmark and from 1973 was released to open first store outside Scandinavia in the most representative countries of Europe, in 1975 the first IKEA store opens in Australia and in 1985 opened the first store USA, in 1998 IKEA opens its first store in China. In 2000 opened the first IKEA store opens in Russia and 2006 in Japan.
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In their stores you can find about 9,500 products such as kitchen and dining accessories, carpets, cabinets, bookcases and chests of drawers, accessories and decoration for bathrooms and kitchens, bedrooms, lamps, tables, summer furniture, chairs and stools, sofas and chairs or textiles.
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